Wealth With Postcard Marketing

Recently I came up with the idea of using a tea bag on my direct mail marketing campaign. I know how odd it may seem but i decided to try it out and see what kind of response i'll get. This is what i did.

I'm currently promoting my internet marketing course for small businesses. My aim is to use direct mail and target new start up small businesses.

I got my list broker to get me the ideal list of small businesses, specificly sole proprietors like solicitors, fitness trainers etc.

I then got my ninja copy writer to craft me a compelling sales letter. The sales letter was crafted to sell the value of a FREE Training DVD which i was giving away.

Also, the letter informed to put the kettle on and watch the DVD. If you're British you'll understand what i mean by putting the kettle on.lol. Anyway if you don't, it means making yourself a cup of tea, and in this case with my enclosed teabag.

Now you may say this is crazy, but it did work. The reason why it worked is that its something different and unique. Its definatly attention grabbing and your prospect will always remember your offer any day.

So hear is what i did. I enclosed a FREE DVD , atea bag  and my sales letter. My call to action was for them to watch my FREE DVD which goes on to presell them ot my internet marketing training course for small businesses.

Did i make a good return on this strategy? You sure bet. I got huge response from this single campaign. So i'll invite you to give it a try with a tea bag.Later.