Wealth With Postcard Marketing

I've often been asked, which is better, direct mail marketing or postcard marketing.  This video shares my opinion on this subject.

Though each has its own pros and cons, i've always fallen for postcard marketing. Here are just my reasons in this video.

#1 Direct mail can be difficult to prepare- You'll have to hire a good copy writer to help you write up to 3 sales letter. This cost money on its own.

#2 Direct mail doesn't feed customers need for fast information. They have to read a sales letter before they get an idea on what you are offering.

On the other hand direct mail offers great benefits.

#1 You can the space and time to sell your product on a 3 page. If done well, you can easily convince hot prospects to take action on your offer.

#2 Unlike most marketing tool, its less invassive and can be very targeting when you use the right mailing list.

How about Postcards?

#1 Postcards Satisfy the need for fast information.

#2 Its cheaper and very easy to prepare to launch a campaign

#3 Also very targeting and non invasive.

#4 It has a high ability to capture prospects interest and attention if done correctly.


How about its disadvantage?

#1 You have little space to sell your offer. You have to be a copy ninja to pull it off.

#2 It can be expensive if you go to the wrong source

So there you go. I think it all boils down to personality and taste. Some people will go for postcards others will go for direct mail. What is yours? Pls comment.