Wealth With Postcard Marketing

When it comes to postcard advertising, the number one secret to maximising your returns is to AVOID SELLING YOUR PRODUCT. I know this may sound crazy but hear me out.

If you come from a direct mail marketing background or you are use to that type of marketing, you'll realise its okey to sell your product. This is because in direct mail marketing you have the space to write a sales letter of 3 pages or more.

You can spend time telling prospects all about the benefits of your products and pitching them on what they'll miss if they don't buy.

Now, for someone with this background, the biggest mistake you'll make is to use this strategy on postcard advertising. Often times people make the mistake of using direct mail marketing strategies with postcard advertising.

Though both of them share thesame principle, however they differ in strategies.

To maximise your results with postcard advertising, you'll have to say little to create curiosity. You have to be a copy ninja because you have very little space to say something, something that would trigger your prospects to jump on your call to action. A copy that would get their attention and keep them reading till they act on your call to action.

So in postcard advertising, saying less means saying more.

Now since you now know you've got very little space to make an impact, why would you use that tiny little space to sell a £1000 worth of product? Trust me, no one will buy.

Why do you think someone would hand over their credit card details, when you've only given them little information. The secret is for you to provide a short compelling copy that would point them to a place for more information.

I use postcards mainly to drive traffic to my website. I point prospects to my sales page from my postcards. The sales page does the selling and not my postcards. I only use my postcards to create curiosity.Get it?

Now since you are not selling your product, what then can you do with your postcards. Simple. Create curiosity and sell the "call to action".SIMPLES.Lol.

Your call to action could be a free dvd, a free cd, a free consultation, a free recorded message etc. All these free stuff my have value. It must offer some benefits to the prospects.

These free stuff would serve as a preselling tool for your primary product.

So in summary, don't sell your primary product upfront with a postcard. Use your postcard to create curiosity and sell your call to action. Offer something valuable that would help presell prospects for your primary product. 

If you do all these, you'll maximise your returns with postcard advertising. Happy Marketing.