Wealth With Postcard Marketing

During my 5yrs of using direct mail marketing, i've observed some costly mistakes people make. Though there is no gaurantee that your campaign will be a success, however when you avoid these 10 costly mistakes, you stand a better chance of avoiding failure and better results with your direct mail marketing campaigns.

#1 Direct Mail Marketing Mistake- Dishonesty.

Some marketers think they are smart and customers are foolish. They think people can't read between lines of hype and lies. Though some are getting away with it, it's not long before camma bites them from behind.

My advice is to be honest. Whatever you promise customers try to deliver them. Try to over deliver if you can. You will always reap the rewards when you are honest with people.

#2 Direct Mail Marketing Mistake - Choosing Products Before Customers.

This is common among amatuers. They see a product they like, then assume others will like it. They then create a marketing campaign around that product, only to realise that people aren't into it as they are.

When it comes to direct mail marketing, its  important to choose customers before product. This means, finding out what product customers want first then selling them that product and not the other way round.

Find out what people are already buying. Find out what problems people have and what product will solve that problem.

The key principle here is "its not about you but them". Its not what you want that counts, but what customers want.

#3 Direct Mail Marketing Mistake- Failing to find out what the customer can afford.

This is another common mistake. Some marketers sell expensive products to customers who can't afford them. Some sell inexpensive products to people who find them too cheap and insulting to buy cause they can afford a more expensive product.

Try finding out what your customers pocket budget is. Ask yourself, can they afford it? Is this product price too cheap for this cutomer list? Avoid selling products that are too cheap through direct mail marketing.

#4 Direct Mail Marketing Mistake- Selling to People without a buying history.

This mistake is common among even some experienced marketers. They sell to customers who have never bought or responded to a direct mail offer in the past.

Its important to find out if the list you are mailing to have a history and habit of buying from direct mail offers. This will save you a lot of money.

#5 Direct Mail Marketing Mistake- Failing to sell the right product.

If you know a customer list has got a history of buying a particular brand, why sell them something different.

If you want sales, give people the exact thing they want. Try also to sell them products that will help them use the product they've just bought. A good example could be a software or computer. You can sell them a course or program that teaches them how to use the internet.

#6 Direct Mail Marketing Mistake- Complicated Order System.

I've seen markers giving people too many order options that ends up confusing people. Some have order options that scare people away from buying.

Keep it simple. Have a toll free number that people can call and order with there credit card. Avoid expensive numbers or mobile phone numbers.

#7 Direct Mail Marketing Mistake- Delayed Shipping.

I've personally ordered products that took so long that i ended up cancelling it, even before it got to me.

When an order is placed, ship the product as fast as possible. Customers hate to wait weeks on end.

#8 Direct Mail Marketing Mistake-  No Gaurantees.

Customers are not confident in your product if you're not. When you fail to offer money back gaurantees, people sense something.

Try offering customers some gaurantee. This will build confidence and trust.

#9 Direct Mail Marketing Mistake- Cashing Cheques Before Shipping.

This is morally wrong and can get you in trouble. Always ship customers products first before cashing cheques or processing payments.

#10 Direct Mail Marketing Mistake- Complex Offers

I've seen direct mail campaigns that requires you reading it 5times to understand what its all about.

keep it simple. Get your sales letter written by someone who is an expert. Let your sales letter be uplifting. Keep your campaign simple and easy to understand.