Postcard marketing is very effective if done right. The key to any suscessful direct marketing campaign relies on two things.

1, How many target prospects is being reached.

2, How many of these target prospects sees your offer.

Postcard marketing fits into these criterias and makes it happen. With the right mailing list, you can get as many qualified hot prospects to see your offer on your postcards.

They don't have to open an envelope to read a 3 page sales letter. A naked postcard gets you noticed.
Another major benefit of postcard advertising is its ability to deliver your message seperate from the noisy environments of competitors trying to win the heart and attention of your prospects.

Postcards fullfils the need to satisfy prospects quest for fast information. With just a few short compelling words, prospects can get an idea of what your offer is all about, without having to read through pages of a sales letter.

Postcards have the power to invoke curiosity in the minds of prospects. Its not neccesary a tool for sales pitching. Curiosity is what drives prospects to action. The action to check out your website, the action to make to listent to that recorded message, the action to request for more information or request a free consultation.

Pick up my free training CD tittled "The 7 Secrets To A Successfull Postcard Marketing Campaign" Plus have access to my #1 secret that i used in recruiting over 100 paying dentist into my online training program, using just postcards.

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I've often been asked, which is better, direct mail marketing or postcard marketing.  This video shares my opinion on this subject.

Though each has its own pros and cons, i've always fallen for postcard marketing. Here are just my reasons in this video.

#1 Direct mail can be difficult to prepare- You'll have to hire a good copy writer to help you write up to 3 sales letter. This cost money on its own.

#2 Direct mail doesn't feed customers need for fast information. They have to read a sales letter before they get an idea on what you are offering.

On the other hand direct mail offers great benefits.

#1 You can the space and time to sell your product on a 3 page. If done well, you can easily convince hot prospects to take action on your offer.

#2 Unlike most marketing tool, its less invassive and can be very targeting when you use the right mailing list.

How about Postcards?

#1 Postcards Satisfy the need for fast information.

#2 Its cheaper and very easy to prepare to launch a campaign

#3 Also very targeting and non invasive.

#4 It has a high ability to capture prospects interest and attention if done correctly.


How about its disadvantage?

#1 You have little space to sell your offer. You have to be a copy ninja to pull it off.

#2 It can be expensive if you go to the wrong source

So there you go. I think it all boils down to personality and taste. Some people will go for postcards others will go for direct mail. What is yours? Pls comment.

I've often come in contact with people who  have little or no idea of what postcard marketing is. So today, i've decided to make a short video and blog post on this subject.

Simply put, postcard marketing is the act of using postcards to generate leads and customers for any business. Some business also use them to keep in touch with their customers and give offers and promotions on products.

There are many sizes a marketing postcard comes in, but the most popular is the 4 by 6. Its cheap to product in large quantities by printing companies.

A postcard is made up of the billboard side and the face side. On the bill board side you'll have your major headline images to go with it.

On the face side, you can also have a tittle, the sales message, and a call to action. This is also where you the recipients name and address.

Postcards can come in either black and white or coloured. While there have been debates on which one is better, i've always prefered using coloured postcards.

Benefits Of Postcard Marketing

One of the major benefits of this tool is that it has the ability to deliver your product message fast and inexpensively. It serves as a billboard sign for your product and with the right target list you can get good conversion from your campaign.

Postcards also feeds the need to provide fast information to customers. People like fast information and not long sales letters that they'll have to read for several hours before they get a grip on what the letter is all about.

Its very eye catching and attention grabbing. Most people will naturally prefer to recieve a postcard in the mail than a sales letter.
Postcards have the power to deliver your sales offer to the home of your target market, without the noisy environments of your competitors.

Most companies use it to provide newsletters and other great contents to help them build good customer relationship. Some use it as a voucher and tickets for products and services.

There are so many benefits postcards offer to businesses. Many people are begining to come around this tool of marketing. For this reason, this blog was created to provide training and resources marketing effectively with postcards.

Click below for my 3days course and FREE training CD on Marketing with postcards.

One of the major problem's marketers face is that most times their postcards don't get read and taken seriously by by prospects.

In today's post, we'll look at how to solve this problem, to get your postcards read and taken seriously as a proffesional marketer.

The key to any successful marketing campaign falls within these two options.

1, The number of qualified prospects you mail to.

2, The number of those qualified prospects who open and read your     postcards.

I would assume you have a qualified mailing list for your marketing. So let's go straight to getting more  people to read your postcards and take it more seriously.

Use Few Texts- In Postcard marketing, saying less means saying more. Avoid filling up your postcards with too much text. People would have to strain there eyes to read them and beside no one has the time to read a sales pitch while standing.

Use your postcards to create curiosity. Do this by using short compelling words that gives less information yet leaves anyone who reads it to want to know more. Get it. Remember this copy must sell a huge benefit for the prospect or esle they won't be interested.


Use White Space Background- When you use less text you'll have more white space. Test have proven that when you use white space, not any other colour, prospects attention span will last longer.

White space says clearity and simplicity.  It encourages people to read on and not look away.

Use Color- Again this is important. If you use black and white postcards, no one will take you seriously.It says you are cheap and not a professional. Infact your product will be seen as cheap and less quaility.

So there you go. I've put together a short  FREE 3 days video course on how to make a lot of money with postcards and direct mail . Click below to access this FREE video course.

Its so crucial that you find the right customer profile. This is one reason seasoned marketers spend more time on this aspect of their overall postcard marketing than on anything else.

They know the right customer to target is more important than the offer itself. They know its even more important than the ad copy of their postcards. They would spend enough time till they laser down to the right customer profile that fits.

Let me share with you 5 acid test questions used by experts to track down to the right customers for their postcard marketing campaigns. In this instance you'll be asking yourself this same questions.

#1-  Ask yourself,"Do They Have The Money?"

It makes no sense sending postcards to people who can't afford your offer. Don't overlook this. Make sure you find out there financial profiles.This can include yearly income, proffesion, home ownership etc.

Avoid promoting cheap inexpensive products to people who have money to spend. They'll sometimes consider it insulting or not take you serious.

#2- Ask yourself, "Are They Comfortable With Postcard Marketing Offers?"

Again this is crucial. It makes no sense mailing your postcards to people who've never shown a history of buying from postcard campaigns. They're are people who just don't like recieving any form of direct mail offers.

#3- Ask yourself, "Do They Open Their Own Mails?"

You don't want to mail out to people who have assistants responsible for their mails. If you do, your postcards will never get read by the person it's intended for.

Most assistants will throw it in the bin as junk. Instead find prospects who do open their own mails and let them judge if your postcard is junk or not and not their assistants.

#4 Ask yourself, "Do They Have A Known Interest?"

You want to mail your postcard offers to prospect who have a history of buying related products or exact products you are offering.

Never assume people will buy cause you'll be dissapointed. If you are using a mailing list, as the vendor their buying history and habits, it will save you time and money.

#5 Ask yourself,"Can You Get Them From A Mailing List?"

The reason why you want to get prospects through a list is that you can find out more about them than just their names and address.

The more you know them, the better they'll respond to your offer cause you would have tailored your offer to their wants and needs.

Mailing list will help you with most of the above questions like buying history, interest, financial profile etc. Remember to ask the right questions to your list broker. They'll only give you what you ask for. Be specific.

I'll encourage you to take this advice and put it to work. If in the process your list doesn't answer one of these questions, then it's the wrong one. Good luck.

Remember you can always get 2weeks free trail personal coaching from me online plus a free training CD all below.

When it comes to postcard advertising, the number one secret to maximising your returns is to AVOID SELLING YOUR PRODUCT. I know this may sound crazy but hear me out.

If you come from a direct mail marketing background or you are use to that type of marketing, you'll realise its okey to sell your product. This is because in direct mail marketing you have the space to write a sales letter of 3 pages or more.

You can spend time telling prospects all about the benefits of your products and pitching them on what they'll miss if they don't buy.

Now, for someone with this background, the biggest mistake you'll make is to use this strategy on postcard advertising. Often times people make the mistake of using direct mail marketing strategies with postcard advertising.

Though both of them share thesame principle, however they differ in strategies.

To maximise your results with postcard advertising, you'll have to say little to create curiosity. You have to be a copy ninja because you have very little space to say something, something that would trigger your prospects to jump on your call to action. A copy that would get their attention and keep them reading till they act on your call to action.

So in postcard advertising, saying less means saying more.

Now since you now know you've got very little space to make an impact, why would you use that tiny little space to sell a £1000 worth of product? Trust me, no one will buy.

Why do you think someone would hand over their credit card details, when you've only given them little information. The secret is for you to provide a short compelling copy that would point them to a place for more information.

I use postcards mainly to drive traffic to my website. I point prospects to my sales page from my postcards. The sales page does the selling and not my postcards. I only use my postcards to create curiosity.Get it?

Now since you are not selling your product, what then can you do with your postcards. Simple. Create curiosity and sell the "call to action".SIMPLES.Lol.

Your call to action could be a free dvd, a free cd, a free consultation, a free recorded message etc. All these free stuff my have value. It must offer some benefits to the prospects.

These free stuff would serve as a preselling tool for your primary product.

So in summary, don't sell your primary product upfront with a postcard. Use your postcard to create curiosity and sell your call to action. Offer something valuable that would help presell prospects for your primary product. 

If you do all these, you'll maximise your returns with postcard advertising. Happy Marketing.

During my 5yrs of using direct mail marketing, i've observed some costly mistakes people make. Though there is no gaurantee that your campaign will be a success, however when you avoid these 10 costly mistakes, you stand a better chance of avoiding failure and better results with your direct mail marketing campaigns.

#1 Direct Mail Marketing Mistake- Dishonesty.

Some marketers think they are smart and customers are foolish. They think people can't read between lines of hype and lies. Though some are getting away with it, it's not long before camma bites them from behind.

My advice is to be honest. Whatever you promise customers try to deliver them. Try to over deliver if you can. You will always reap the rewards when you are honest with people.

#2 Direct Mail Marketing Mistake - Choosing Products Before Customers.

This is common among amatuers. They see a product they like, then assume others will like it. They then create a marketing campaign around that product, only to realise that people aren't into it as they are.

When it comes to direct mail marketing, its  important to choose customers before product. This means, finding out what product customers want first then selling them that product and not the other way round.

Find out what people are already buying. Find out what problems people have and what product will solve that problem.

The key principle here is "its not about you but them". Its not what you want that counts, but what customers want.

#3 Direct Mail Marketing Mistake- Failing to find out what the customer can afford.

This is another common mistake. Some marketers sell expensive products to customers who can't afford them. Some sell inexpensive products to people who find them too cheap and insulting to buy cause they can afford a more expensive product.

Try finding out what your customers pocket budget is. Ask yourself, can they afford it? Is this product price too cheap for this cutomer list? Avoid selling products that are too cheap through direct mail marketing.

#4 Direct Mail Marketing Mistake- Selling to People without a buying history.

This mistake is common among even some experienced marketers. They sell to customers who have never bought or responded to a direct mail offer in the past.

Its important to find out if the list you are mailing to have a history and habit of buying from direct mail offers. This will save you a lot of money.

#5 Direct Mail Marketing Mistake- Failing to sell the right product.

If you know a customer list has got a history of buying a particular brand, why sell them something different.

If you want sales, give people the exact thing they want. Try also to sell them products that will help them use the product they've just bought. A good example could be a software or computer. You can sell them a course or program that teaches them how to use the internet.

#6 Direct Mail Marketing Mistake- Complicated Order System.

I've seen markers giving people too many order options that ends up confusing people. Some have order options that scare people away from buying.

Keep it simple. Have a toll free number that people can call and order with there credit card. Avoid expensive numbers or mobile phone numbers.

#7 Direct Mail Marketing Mistake- Delayed Shipping.

I've personally ordered products that took so long that i ended up cancelling it, even before it got to me.

When an order is placed, ship the product as fast as possible. Customers hate to wait weeks on end.

#8 Direct Mail Marketing Mistake-  No Gaurantees.

Customers are not confident in your product if you're not. When you fail to offer money back gaurantees, people sense something.

Try offering customers some gaurantee. This will build confidence and trust.

#9 Direct Mail Marketing Mistake- Cashing Cheques Before Shipping.

This is morally wrong and can get you in trouble. Always ship customers products first before cashing cheques or processing payments.

#10 Direct Mail Marketing Mistake- Complex Offers

I've seen direct mail campaigns that requires you reading it 5times to understand what its all about.

keep it simple. Get your sales letter written by someone who is an expert. Let your sales letter be uplifting. Keep your campaign simple and easy to understand.

Except you are a hypnotist, it takes some series of conversations to get someone to marry you. It takes some level of relationship to get a total stranger to honor a family dinner invitation.

Most times I see amatuer Postcard Marketers expecting huge sales and conversions from their first mailings. In the real world it just doesn't happen like that.

Let's look at the real picture here. Most people begin their campaign with a mailing list they bought from a list provider. Most of these people don't know you or your company. All they know is some stranger sending them a postcard, asking them to hand over their credit card details or take some action.

It takes several mailings to build some relationship with your prospects. These mailings should contain some valuable contents and offers that can help you build trust and relationship.

I suggest you send atleast 4 mailings before giving up. Frequency will help leave a lasting impression on your customers mind. The more they see you they more the ice breaks. Sending them valuable contents positions you as an expert.

In summary, never give up on your first mailing. People will consider your offer more serious if they see it more times than once.

I often cringe when i hear so called experts say that colour isn't such a big deal when you are marketing with postcards. They sell the idea that if you are on a tight budget, then black and white is a better option to save money.

I hate to say this, but this is so untrue. In my opinion, you'll stand losing more money than you think you are saving.

I hope in this post i'll help you understand why colour is better than a black and white postcard and how it can give you a better image.

First, i would like to ask you a question. If you where given a choice between a black and white screen monitor PC and a coloured one, which would you pick?

Offcourse you'll go for the coloured one. The reason why is that coloured screen images appeals to your eyes better than a black and white screen.

Naturally our human eyes gravitates towards coloured images and retain them in memory better than black and white. In a recent research,  it was found that we humans remember images better and faster when they are in coloured state than black and white.

The point i am trying to make here is that you have to capitalise on nature's feedback.  You want your postcards to capture the attention of your customers. You want your postcard coloured images to leave a footprint in their minds so that they'll remember your offer later in the week or month when they are ready to buy.

Finally, coloured postcards says alot about its sender. Its  says you are a proffessional and an expert. It says your product is must be very important. Black and white says you are cheap and your product could be cheap and not great.

So here you go. I hope i've been able to make my point on this issue. Go forth now and use coloured postcards in your postcard marketing campaign.